EMI CONNER
writing / brand story / taglines / bios etc.
In anticipation of her new website launch, Emi Conner was looking to transform the way her brand spoke to her customers and define its persona to create a magical experience for anyone who was to come across her dreamy collection of fine jewellery. I loved working with Emi to uncover what her brand meant to her; using carefully curated words to convey a clear message and reveal a story crafted with intention, positivity and a little added sparkle. Through extensive research of her industry competitors and aspirational brands, I worked with the influence of nature, colour, the energy of the Earth and Emi’s Thai heritage to tell her story with imagination and a sincere tone of voice to instil a sense of modern-bohemia and mindfulness. Complete with full website copy, brand-story, mission statement and signature taglines along with keywords, Google result descriptions and social media bios, Emi Conner Jewellery’s writing now carries consistency, adventure, authenticity and magic!
​
Read extracts below and visit the brand here.
TESTIMONIAL
"I needed help with copywriting and have been searching for a while. Luckily I found Ellie! Ellie crafted my brand story beautifully, she wrote it like she knows me very well and I am impressed. It was a great experience working with Ellie. Thank you for your great work!"
Emi Conner, Emi Conner Jewelry.