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website / writing / design / brand strategy


When MAE Cosmetics took on the challenge to develop a training academy focusing on the artistry of eyebrows, dermal fillers and advanced skin therapy, I worked with owner, Danielle, to design a sister brand that could flourish in a way that still preserved her already-established aesthetics clinic. Structuring the courses and writing the learning material works together online and in print in conjunction with an easy-to-navigate website. Working seamlessly across both desktop and mobile, the MAE Cosmetics Academy website showcases each course with complete information and clear imagery. With a high-level of functionality custom designed for students’ ease of use and behind-the-scenes organisation, the website includes a store with exclusive access for students, along with online course assessments and a booking system with payment integration. To complete the course kits, minimalist design upon branded packaging and student gifts, drawing booklets and welcome letters create that ‘Instagram-able’ look to inspire user-generated content for an ever-evolving brand identity.

Visit the website here.



"Ellie regularly creates different design work for our business; our website, video marketing, promotional material and our training manual. She has an artistic eye for accurately reflecting the brand with precision, creating high-standard and detailed results. She is talented at what she does and we would highly recommend her."

Danielle Sheehan, MAE Cosmetics Academy.

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